Enterprise tenet: dedicate to work, pursue excellence, treat others with sincerity, and keep improving

Business philosophy: set up spirit of winning, put into efficient practice, give play to team cooperation, improve the group’s participation and interactivity, and improve enterprise’s cohesion, innovation, and execution.

Learning concept: learning over work, create learning-oriented enterprise

Quality concept: quality is life and improving product quality is endless

Service concept: meeting users’ requirements is our pursuit, new start for our work, and our motivation for improvement

Team awareness: union is strength

Talent concept: talents are first resources of enterprises; everybody has potentials and can become useful persons

Market concept: customers’ praise and smile are market; enterprise’s concepts and choices are market; employees’ feelings and actions are market